Case study: Making rehab accountability accessible with JPEX
―Branding and Visㅤ―Mobileㅤ―Product and UX
There is a huge disparity between upper class rehabilitation patients and patients that are mandated to recover. Dr. Copenhaver (C), co-founder of Hayver, is working towards bringing up the low rates of recovery for mandated patients through his platform. While this service has seen some success, it was in need of modernization.
JPEX is a service that offers an affordable addiction recovery program that will be accessible to anyone with access to a mobile device. I was able to create a solution to realize this vision.
//Patients mandated to recover only have a pass rate of 3% (in 5 years).
//Patients with upper class backgrounds have a pass rate of 90% (in 5 years).
C is a subject matter expert when it comes to leading patients towards addiction recovery. He has a great understanding of what patients need to successfully go through the process. However, creating a digital product was a different matter, and while his MVP worked, it was time to go to the next step and upgrade their offering.
This new mobile solution would enable users to utilize its unique features, like check-ins, random drug tests, viewing and tracking statistics, easy access to testing kits, etc. through a clean and seamless interface.
Creating an accessible mobile solution
👥 Persona considerations
Our users here are adults (middle-aged) recovering from drug abuse, with lower-class economic backgrounds. Given this, we can assume that they may not be familiar with typical mobile behaviors (like gestures) and not have access to the latest devices. Also be mindful of their situation and refrain from using verbiage with negative connotations, like “addict” or “addicted”. Instead lean towards more encouraging language.
One of the key offerings of this service would be its accountability network, a group of people that would be able to keep the user on-track towards their recovery. All of the features of this app would tie back to this main feature. This app would have a special interface for users who aren’t recovering, but instead want to be involved in an accountability network as a contact.
You can take a look at the final prototype here ↓
